A client recently asked why SEO. Below are my top 5 reasons companies should continue working on SEO Best Practices.
Why SEO?
Builds Trust & Credibility
- Users trust the top listed sites more than others
- Being listed on page one can influences customer buying cycle and decision making
Keeps You Competitive
- 80% Search Engine users are only going to click on top 5 listings
Increases Your Brand
- Branded keywords can be highest converting terms – paramount to continue building brand
Better User Experience
- Function of SEO is not only about improving your website rankings, it is also instills best practices to improve website user experience
Cost Effective
- Cost vs return ratios show SEO lowers cost over other outbound advertising campaigns
- After optimization fees, it’s free traffic
- Keyword research and cost vs. return simulation should be completed
Other Considerations:
Keyword selection is a paramount part of the process; some keywords are better to bid/advertise on and others are just the natural fit to a page. Ad listings are more designed for specials and deals, whereas organic listings cater to content/informative. As I mentioned above, keyword research and cost vs return simulation should be done before you move into SEO.