Blog crossposting is when you publish an article on your blog, then post it again on another blog. Some people do it to gain links back to their website (backlinks), others to gain popularity on new platforms. Before posting your articles on third party websites, ask yourself “Why do I want to crosspost my article? What am I hoping to gain?“.
Don’t Do It For The Links
Posting your article on other blogs in hope of gaining backlinks to your website and increased search ranking is NOT going to happen. Major search engines have known about this strategy for years, and thanks to spammers abusing the system, backlinks are not going to be given the “link juice” you are hoping for.
Don’t Do It For Popularity
If you’re blogging in hopes of gaining fame and fortune … well, you have a long road ahead of you! You are competing against an internet-connected world full of people with ideas and ambitions. Pretty much anyone with a smartphone, tablet, laptop or computer can put up a blog and fill it with witty commentary. But don’t be discouraged! You have your own experiences, thoughts and advice to offer, so by all means share it with the world. Chances are there are people out there than can benefit from your expertise.
Do It For The People
Do you think your article is valuable, interesting, entertaining? Did you intend your article to be informative and educational (like this one)? Are you trying to reach a new audience? Then perhaps it may be worthwhile to crosspost your article on other blogs. Keep in mind, your content is boosting readership on the HOST website, not your own, so don’t expect to attract a bunch of traffic or subscribers.
Make Sure The Host Website Is Right For You
Carefully consider where you post your content and who you wish to be associated with. Posting to the wrong places can have a negative effect on your website; think of it as negative SEO by association. If the host website carries content that is not related to your own, or is full of spammy junk articles (you know what I mean), it is best to avoid it. Some things to consider:
- Is the content of the host website similar to your own? For example, your website is all about fluffy kittens. Your crosspost partner website should specialize in related content – cats, domestic pet care, animal welfare, etc.
- Does the host website offer a good user experience? Are the pages attractive, minimal advertisements, no annoying pop-ups?
- Will the host website allow attribution back to you? There should be a space, preferably at the beginning of the article, where you can introduce who you are and have a link back to your original article. For example, an introduction might read “This article is brought to you by Dr. Katz, Certified Feline Fluffiness Expert”.
Crossposting can be beneficial to help build content on your own website, and share your content with others. Just be sure you’re doing it for the right reasons (for your audience) and have realistic expectations.